ACTESSENS
ACTESSENS, THE FIRST 100% NATURAL SOOTHING CREAM FOR SENSITIVE BREASTS
During the premenstrual period, around 70% of women experience breast tension and pain, due to a lack of progesterone. Launched by Med’Well Institute – a medical centre dedicated to women and located at the heart of Vichy Spa Les Célestins – Actessens soothing cream, to be applied in circular massages 10 days before the start of the period, provides a 100% natural response. The result of two years of reflection and testing, it is formulated with four proven ‘super active ingredients’: yam, which acts like a natural progesterone, turmeric, with its anti-inflammatory action, arnica montana, an anti-oedematous agent, and thermal spring water with a pH adapted to the fragile skin of the breast. Its soothing action is optimised thanks to the encapsulation of wild yam.
100% natural French manufacturing: Actessens is produced in France by a recognised laboratory: Shadeline, part of the Anjac group, which complies with the strictest standards.
Com’in the city mission: Implementation of the brand in France, through a BtoB and BtoC Public Relations campaign and a marketing strategy (creation and editing of newsletters, development of tools for the sales force, etc.).
