R LAB – Innovations stimulation in air quality, well-being & health

It all began with one man, Patrick Danset, on a mission to improve the quality of life of allergy sufferers. Then came a meeting with his allergist friend, Isabelle Bossé, now President of ARCAA (Association de Recherche Clinique en Allergologie et Asthmologie), and the R Lab adventure took shape. In 2009, Patrick Danset founded R Lab, commissioned by ARCAA to develop this approach.

“To be informed in order to make better choices” is the ambition that drives this man concerned with the well-being of patients in search of precise answers to their questions.

By bringing together the various players in the sector, R Lab has set itself the goal of improving the daily lives of allergy sufferers who have questions about the safety and quality of products, equipment or services, by creating labels of TRANSPARENCY and PREVENTION.

Com’in the city mission: Creation and drafting of press tools (press kit and press release), implementation of a PR strategy in France, BtoB and BtoC.